Lesley Whiting
Identifying the Right Recruitment Process for Your Commercial Company
Recruiting has always been a complex process, affected by changes in candidate preferences, evolving technology, and market dynamics.
Choosing the right recruitment process for your Commercial organisation can be complex. That's particularly true with growing skill shortages, evolving AI applications, and changing working styles, like hybrid and remote work.
However, the ideal recruitment strategy is crucial to attracting and retaining talent and cultivating a thriving workforce.
So, how do you define the process that's right for you? Here, we'll guide you through the pros and cons of different recruiting strategies and the steps you'll need to take to boost your chances of hiring success.
Though access to talent is growing in some areas, particularly for Commercial companies who offer remote working options, we're still in a skills-short market. In the past 6 years, according to data from Statistica, the global research company over half of all organisations/organizations have suffered from severe skill shortages.
The UK, the US, and Australia face consistent difficulties filling skilled roles. To give yourself the best chance of attracting talent, you need two core things: an excellent employer brand and a fantastic candidate experience.
Let's start by looking at your employer brand.
Today, according to some recent data from LinkedIn, 88% of candidates consider a Commercial company's employer brand when applying for a role. A powerful employer brand is what tells candidates why they should work with your company. It highlights your unique benefits, draws attention to your company culture, and helps you and your recruitment/search/staffing company "market" your company.
A stronger employer brand helps you attract high-performing talent by highlighting the positive aspects of your company culture. If you deliver exceptional benefits, promote diversity, equity, and inclusion, and invest in developing your team, they will also likely stick with your company.
To make the most of your employer brand:
Create a compelling company culture:
Promote your brand:
Regardless of which recruitment process you choose for your Commercial company, your focus should always be on delivering an excellent candidate experience. Improving the candidate experience doesn't just make candidates more likely to accept your job offers. It's also a good way to enhance your employer brand and make you more appealing to future candidates.
Focus on things like:
Communicating transparently with candidates:
Requesting feedback:
Once you have a strong employer brand and an insight into your candidate experience, it's time to choose your recruitment strategy. There are a few options for Commercial companies to consider, all with their pros and cons.
The most common options include:
Let's explore the pros and cons of each option.
Smaller businesses and those with limited budgets often rely heavily on DIY recruitment. They assume the easiest way to reduce the costs of recruiting is to use the resources they already have. However, there are downsides to a DIY strategy.
Pros:
Cons:
Lacking expertise:
The people you choose to be responsible for your recruiting process might not have any expertise in recruitment. They may not know how to write great job descriptions, conduct effective interviews, or connect with new talent sources.
Using an internal team involves hiring HR professionals with expertise in the recruitment world to work within your Commercial company. This gives you a similar level of control to DIY recruitment and access to some of the specialist skills you might be missing.
Pros:
However, there are issues with this approach, too.
Cons:
Scalability:
Overall, working with a specialist [sector] recruitment company is currently the best way to ensure you get the talent and support you need. That's one of the reasons up to 90% of companies use professional recruitment/search/staffing agencies.
While there are downsides, the benefits of working with a company can save you time and money in the long term and improve your chances of making the right hiring decisions.
Pros:
Expanded Reach:
On top of all this, recruitment/search/staffing companies can help you identify trends that will improve your employer branding, enhance your candidate experience, and assist you with factors like writing job descriptions and conducting interviews. They can give you the expertise and insight you need to build a future talent pipeline.
An effective Commercial recruitment process is crucial to ensuring you can develop a thriving workforce for your company. While all businesses need a strong employer brand and an excellent candidate process, various ways to approach your recruitment strategy exist.
Overall, however, working with a Commercial recruitment agency is the best way to improve your chances of achieving your recruitment goals. Their expertise, support, and reach will give you a critical edge in a skills-short market.
Until Next Time!
At LW Recruiting Solutions we have been helping firms acquire talent and commercial job seekers for over 30 years. We have placed thousands of candidates in Commercial jobs and working as hard as ever to fulfil your needs. So if you’re a client and want to find out how we can help submit an enquiry Click here and for candidates if you want to register Submit CV or email here. All enquiries will be contacted within 24 hours. If you need assistance immediately call 01440 763021 or 07950 283568.
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